Our Story

From Our Family to Yours

All it took was a visit to the family farm years ago to ignite our passion for coffee and need to share with the world the meticulous artistry of crafting the perfect cup. It was there where we truly discovered what coffee really is—what coffee can be.


It has been said that “coffee has a way of stealing time,” but at Hoist and Crane, we truly believe that coffee does quite the opposite. We do not kill time with coffee breaks, we make time to experience all that it has to offer. Coffee has long provided opportunities for community and togetherness. It helps us connect and better use our time as we partake in daily ritual. We want you to look forward to each morning with the same enthusiasm we do. 

So often coffee’s journey is a long and arduous one. By the time roasted beans have made their way to you, they have most likely bounced around ships, planes, containers, trucks, and store shelves. We knew there was a way to better deliver quality and freshness. We trusted that with our family’s experience and attention to detail throughout the entire growing and harvesting, we could streamline the entire process.

At Hoist and Crane, we take great pride in our legacy and take seriously our family’s reputation to provide unparalleled freshness that reveals itself in each of your cups. Coffee is in our blood. It’s who we are, and we are so excited to share our passion with the world. We want to welcome you to our family! 



A Fourth Generation Legacy

Hoist & Crane Coffee beans originate from our family plantations. These fourth generation owned farms are located on the Coffee Axis, in Risaralda, a region west of the heart of Colombia’s tropical mountains. From generation to generation, our farms have passed on a legacy of hard work, passion for coffee, and strong values demonstrated in meticulous attention to detail.


We shorten the chain of intermediaries in order to guarantee fair prices for the growers. Our coffees go through two stages of sorting: in-house optical sorting using the highest technology in the market, and manual sorting by female heads of household of the region. This guarantees zero defects in the coffee, and supports the livelihoods of these women. No process is outsourced, as our family owns and manages not only the farms, but the dry mill and exporting company, giving us full traceability of our beans.



Farm to Cup



An array of coffee varietals are cultivated under an ecological method called Milpa: an ancient Mayan tradition that consists of cultivating corn, squash, beans and plantains alongside the coffee plants. This cohabitation method allows for nutrient balance, preventing the exhaustion and erosion of the soil, as well as providing optimal conditions for superior coffee harvests. 


Pests are controlled through awareness. Beans that could potentially fall causing contamination are picked to prevent broca, a resilient pest that burrows into coffee cherries.

High Quality &

Process Diversity

Specialty grade coffees are cultivated with the highest artisanal standards and detailed care.

Plant diversity (Caturra, Tabi and Geisha), as well as varied processing methods (Washed, Honey, and Natural), give us endless possibilities to begin with. The final touch happens at roasting. 

The result: a profile for every taste.